Vendor Spotlight: Moxie Events | Luxe Rentals

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Shelly Kane, owner of Moxie Events | Luxe Rentals based in Eugene, Oregon, is an event planner extraordinaire, rental company owner, serial entrepreneur, one of the most ambitious people I know and one of my biggest inspirations. To begin, I asked her about her timeline of business ventures and her entrepreneurial journey. Thirteen years ago, she started her wedding planning business, just out of the blue. She had been working at Lane Community College in their culinary arts and hospitality program where she mentored students in the areas of event management, marketing, and sales at the college event facility when her friend asked her to help plan her wedding. At the wedding, she was noticed by other wedding vendors and they encouraged her that if she started an event planning business, they would refer business directly to her. Shelly had a large amount of venue and catering experience at this time, and along with that, she had a love and passion for (expensive) international travel, so she decided to leverage her skills and start her business part-time.  She was one of the first Eugene premier planning businesses, and she has grown ever since.

Shelly left the college last year after 15 years of service and started her second business, Moxie Design. This staging company was sparked by her love for flipping houses. Her third business, Moxie Luxe Rentals, launched in December 2017 when she purchased a whole event rental company from in Medford, Oregon. She saw the need for these specific rentals in Eugene, and she took advantage of this opportunity as well. Her fourth business, Oregon Adventure Company, is focused on Food and Beverage tours as well as Scavenger Hunts and Races in Eugene. This will be launching in June! How exciting!?

In addition to weddings, Shelly also plans nonprofit fundraising events, corporate events and owns the annual Food Scene Eugene event. One of Shelly’s favorite events is a giving group that meets four times per year, called Impact Club Eugene. Her fiancé Robert co-founded the “giving group” that injects thousands of dollars to support the amazing non-profit organizations in Eugene and surrounding areas. So far, Impact Club has given $28,000 to local nonprofits. She loves that she and her soon-to-be husband get the opportunity to work on an event together and effectively have positive change in the community.

Since Shelly and Robert became engaged, so many people have asked the question, “What is Eugene’s Wedding Planner going to do for her own wedding?!” Since Wedding Planning is Shelly’s job, she is fearful that if she plans a Eugene area wedding, she would not be able to relax and enjoy her own day. So... instead of a planning a big local wedding like she does for her clients, they have decided to integrate Shelly's love of travel and do a small intimate destination Wedding in Bali next year.

Here are three more fun facts about Shelly!

  1. I asked her what “moxie” means to her: “it is sass, spunk, determination, a skill set, a know how, courageous, enthusiasm, hip, and modern all in one.” She feels that this word embodies her brand and her mission.

  2. Shelly’s favorite part about planning weddings is the people and building relationships and connections with her couples. She puts in the time to get to know her clients individually, eating meals with them and connecting with them on a more personal level.

  3. She has traveled all over the world to over 35+ countries and loves a great travel adventure.

What an inspiration Shelly is to me! Her huge entrepreneurial drive, creativity and work ethic have taught me so many great lessons for my life and business ventures. Consider Shelly for your next event planner, rental company, home stager or culinary tour in Eugene!

Love always,

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